When Marketing an eBook It’s Wise to Use the Introduction As a Selling Tool


So often, eBook writers and marketers forget that the Introduction to the eBook is often available for viewing by the online reader who is interested in purchasing the book. It should therefore be used as not only an “introduction” but also a marketing message to the buyer. Over the years I’ve helped many authors prepare their Forewords, Introductions, Prefaces, and Author’s Bio pages. I’ve also helped eBook authors edit their eBooks and helped them put together and award-winning title and a compelling table of contents. It matters.

Okay so, let’s talk about how to write an introduction. For my example, I will use an eBook about addiction, dependency, and substance abuse. This sample is best suited for a self-help or nonfiction eBook. Read this Introduction below and see if you are able to see how this page can help you sell more eBooks online.

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Over the last many years, we’ve had a tough time with the opioid/fentanyl crisis in the United States. Of course, as our history shows – Americans have always had issues with addiction and dependency. We’ve dealt with opium, heroin, cocaine, marijuana, alcohol, cigarettes, etc.

None of the current crisis exacerbated by the 2020 Coronavirus shutdown surprises dependency professionals and addiction experts. After all, when people lose their jobs or become stressed out substance abuse skyrockets.

It’s amazing how much time we spend in school studying various subjects, yet something as serious as addiction in our society gets little mention unless one is majoring in social services, psychology, or looking to pursue a career in healthcare.

After doing research writing for a few residential dependency treatment facilities, I quickly realized that there is so much more to know about the subject. I found that much of what I thought I knew was only partially correct and that there was so much more to the story.

I thought back to my high school and college days and all the friends I had and how their paths went off track due to substance abuse, addiction, and alcoholism. A few recovered from their poor choices of partying and carrying on, but many did not. We’ve all had friends like this, perhaps we understood their pain, perhaps not.

Addiction is a serious business, it’s not as easy to quit as we might believe. Alcohol, drugs, and chemicals we intake can re-wire our brains making quitting extremely difficult and even health-damaging.

I wrote this eBook for anyone who is having a problem with addiction or has a close friend or relative that suffers from dependency. It’s also a good starter for anyone in the healthcare industry or thinking of working in the dependency treatment field.

This eBook would serve parents, teachers, employers, and others who are concerned about this growing issue. You see, addiction and dependency affects everyone and every family in some way, as it affects people we know and love, do business with, or rely upon. It’s important to understand the signs, the causes, and know what to do about it to help our friends and family members.

I want to thank you for purchasing this eBook. I enjoyed the 100s of hours of study and research I put into learning about substance abuse and dependency for our Online Think Tank. It occurred to me that others might also find this information valuable. Thus, I condensed the topic into bite-sized, thoroughly researched, and foot-noted articles. Next, I compiled them into an eBook format and added this eBook to my collection of authored works.

If you are someone who loves to learn new things, I invite you to check out the other eBooks I’ve written on a variety of esoteric topics to further feed your brain with pertinent information helping you to better understand the human endeavor in all its intricacies. Thank you again for your confidence and trust in purchasing this eBook.

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Now then, try writing one yourself. Just make up a topic and work to make the introduction inviting and conversational. Read it out loud. Does it sound like you are talking to someone? If it does, and if it sounds compelling and sincere. You’ve done well. Please consider this.

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Source by Lance Winslow

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